US toy firm Just Play has given attendees to the North American International Toy Fair a first look at the new PJ Masks toy line.
Created by Entertainment One, Frog Box and TeamTO, PJ Masks is a Disney Junior and Disney Channel animated series that, having first aired on September 18th last year, has already been met with early success.
As previously reported, the early positive response to PJ Masks has had toy makers and licencees ‘ringing the door’ to partner with the show.
With viewing figures of around 1.5m children watching the first episode, unsurprisingly, anticipation around the first rollout of merchandise for the franchise has been high.
As master toy partner for the hit series, Just Play has developed a range of toys, figures and outfits all inspired by the PJ Masks cast and universe.
Central to the line is the PJ Masks Headquarters, featuring a totem for each of the hero characters on the back and a variety of interactive play elements n a tiered toy building.
The set also features a number of traps for enemies like Night Ninja along with different training zones for each of the heroes.
Check out the exclusive first look at the PJ Masks toy line up in the video below: