Having launched the game in March, Tumble and Spin the firm has now kicked off a marketing campaign aimed at encouraging children to interact with the game online.
Jumbo worked with Prism Entertainment to develop a microsite for the game, www.peppapig.com/tumbleandspin, where Peppa Pig fans can play the game, learn the rules and enter a competition. The site is linked to various online retailers for a direct point of purchase. It was hosted on the Peppa Pig website and had a prime position on the home page and game section.
In the first two weeks of the game being live it was played by over 20,000 unique visitors. It also featured on Facebook where there is a Peppa Pig group with over 20,000 subscribers. More than 80,000 Peppa Pig registered users received news of the product launch at retail.
Using the content generated from the microsite, an online PR campaign was launched and the game has now been reviewed, previewed and product awareness was gained on various different parenting sites including iVillage, Activity Village, eParenting, Female First, Askamum and many others.
Full page editorial competitons in leading pre-school magazines including Peppa Pig Magazine and Fun to Learn Friends built the awareness of the game with its target audience.
“Redan Publishing has been a great supporter of Peppa Pig Tumble and Spin Game and has created some fantastic competitions through editorial content building awareness of the Jumbo Games product,” said Kirstie Oliver, marketing manager at Jumbo Games.