Italy sets new record for world's tallest LEGO tower

The 35.05 metre tall Milanese tower has nabbed the title from Bucharest's 34.76 construct.
Author:
Publish date:
Social count:
0
00legotower.png

Italian LEGO fans have set a new record for the world’s tallest LEGO tower, standing at an impressive 35.05 metres high.

The tower was built in the Italian city of Milan and was completed after a five day building process that involved more than half a million LEGO bricks.

18,000 volunteer workers and families were called upon to help set the record that was previously held by a 34.76 metre tall tower built in Bucharest.

Under the watchful eyes of officials from the Guiness Book of World Records, the final piece of the tower was put in place by X-Factor Italy presenter Alessandro Cattelan, who completed the build with the aid of a cherry picker.

The record-breaking feat was organised by LEGO who donated €7 to an Italian development programme for every centimeter of the tower built.

“Each small brick was important in reaching the record, in the same way that all our daily actions are important n building a better future,” said a LEGO spokesperson.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.