Following a successful 12 years for Rubie's UK, Marc Beige announced the new appointment.
Isitt has played an integral part in the international growth of the dress-up company and the new appointment is a pivotal move from the Beige family to ensure the ongoing development of the EMEA and Australia markets.
Rubie’s UK licensing, sales and marketing teams will continue to make a major contribution to the international business and support its further growth.
Marc Beige, Rubie's president, commented: "It was a major accomplishment to secure the Disney rights for Europe, along with our many other valuable licences.
"Chris will work with me to increase the turnover of our sister companies in Europe and Australia and help develop the relationships with our distributor markets across EMEA."