InspirationWorks renews Peppa Pig licence

The firm has signed a two year extension with E1 Entertainment for its Peppa Pig deal.
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InspirationWorks will continue to produce its range of ELA’s based on the pre-school property.

InspirationWorks has enjoyed success in particular with Peppa’s Fun Phonics and My First Laptop from its current range.

The company has also had a strong reaction to its autumn/winter 2010 range expansion; with products such as Guess With Peppa and Peppa’s Shape Snorter.

“Peppa is growing from strength to strength and InspirationWorks are delighted to be a key element of her success story,” said Dave Martin, InspirationWorks’ UK director and general manager.

E1 Entertainment is currently celebrating with the pre-school character, after announcing Peppa’s first ever theme park and passing sales of £100 million in the UK.


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