Ingo launches Peppa Pig line

Firm to roll out electronics range based on the pre-school icon in autumn/winter.
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The deal with Entertainment One will see Ingo develop a collection of Peppa Pig products including a digital camera, portable DVD player and a boombox.

Managing director, Brendan Lynam, commented: "The youth electronics market is one of the clear growth areas in the UK toy market in 2011, and by adding the Peppa Pig License to our portfolio it is another great step forward in our ambitions for 2011."

"Ingo Devices is a great addition to the Peppa Pig licensee portfolio bringing something new and unique to the programme," said Hannah Mungo, head of UK Licensing, Entertainment One UK.

"We’re very much looking forward to the product launch this autumn."

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