India?s first international licensing show announced

The Brand Licensing India Conference 2008 aims to analyse the growth of the industry and how it impacts Indian retailing.
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Organised by Franchise India, the show will run on November 29th and 30th at the Hotel Ashok, New Delhi.

Character and entertainment licensing in particular has seen solid growth in the country in the last five to seven years. It has been estimated that market size for character and non-character licensed products in organised retail would be in the region of $3.5 billion, with consensus being that the industry is likely to grow by 15 to 20 per cent annually.

In addition, market size of the Indian retail sector was believed to be $320 billion in 2006 and the value is expected to grow 30 per cent to 35 per cent by 2010.

The two-day conference will be made up of a number of different strands, ranging from the basics of licensing, financial and legal know-how, through to the licensing of lifestyle, fashion and corporate brands, working with agencies and consultants and trends in the Indian market.

Confirmed speakers already include Kelvyn Gardner, MD of LIMA UK; John Burns, Partner, Halliwells; Roshni Bakshi, regional director of Disney Consumer Products in India and Asia; and Shailesh Chaturvedi, CEO of Tommy Hilfiger India.

ToyNews’ sister site, Licensing.biz, has thrown its support behind the show, signing up to be online media partner.

“This partnership underlines the growing international reach of Licensing.biz. We are delighted to be taking our editorial content into India whilst also supporting this exciting new show,” said Stuart Dinsey, publisher of Licensing.biz and MD of Intent Media.

For more information on the Brand Licensing India Conference visit the official site or Franchise India. Alternatively, you can contact Anupama Bindra or Vrinda Raichand.

Show hotline is +91 931 146 6660.

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