Hot Wheels and Psyonix further partnership with Hot Wheels Rocket League RC line

The launch follows the successful integration of the Hot Wheels brand into the Rocket League video game last year.
Author:
Publish date:
hot wheels rocket

Hot Wheels has partnered with the independent video game developer, Psyonix to launch a new line of Hot Wheels Rocket League RC Rivals toys.

The set will feature Bluetooth-connected Octane and Dominous Battle-Cars that players will control using smart devices, bringing Rocket League to life.

In addition to the toy set launching later this year, Psyonix and Hot Wheels will also introduce new Hot Wheels DLC into Rocket League following the success of the initial Hot Wheels content introduced in game in 2017.

“We’re thrilled to further our partnership with Hot Wheels and bring Rocket League to life with this upcoming toy set,” said Jeremy Dunham, vice president, publishing at Psyonix.

“But that’s just the beginning of what we have planned. You can expect to see some really, really cool things come out of our new Hot Wheels alliance.”

Chris Down, senior vice president and general manager, Hot Wheels, added: “Hot Wheels’ partnership with Rocket League has given us the opportunity to reengage with older gamers who may have played with Hot Wheels as a kid.

“We know that Hot Wheels and Rocket League fans loved our digital DLC integration in 2017, and will be thrilled to take on the challenge with this new RC play-set that merges physical and digital gaming.”

Further details on Hot Wheels Rocket League RC Rivals Set and the partnership between Psyonix and Hot Wheels in 2018 will be announced later this year.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019