HERO PRODUCT: Lego City - ToyNews

HERO PRODUCT: Lego City

Latest theme, Forest Police, will be supported by heavyweight marketing campaign.
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As the third biggest property in the UK toy market (NPD, Total market value, YTD, June 2011), Lego City is the quintessential Lego building experience, bringing everyday heroes and scenes to life.

In 2012, Lego City continues to grow, extending its play universe into the forest with the new Forest Police theme.

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10_Lego City 300.jpg

HERO PRODUCT: Lego City

The Lego City brand continues to grow in 2012, with the latest theme focusing on the Forest Police. The firm is planning a heavyweight marketing campaign, with a highlight being the Police Station.

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