Hamleys has unveiled its top toys to watch for Christmas – with the likes of Furby Boom, LeapPad Ultra, Teksta, Doc McStuffins and Monster High all featuring.
The event, held in the flagship Regent Street outlet on Thursday, June 27th, showcased a selection of toys that Hamleys predicts will be the must-have products for children this year.
Hasbro's latest reincarnation of the classic interactive toy, Furby Boom already has the retailer excited ahead of its release this September.
A spokesperson from Hamleys told ToyNews: "The big thing this Christmas has got to be the Furby. These updated versions of classic toys are doing really well at the moment, what with Furby, Teksta and, of course, Teenage Mutant Ninja Turtles.
"Classic brands like these resonate not only with children, but also with the adults. It is certainly a sustainable trend.
"We are all kids at heart, or have been kids, and we all recognise the toys from our childhood and these toys have generations of experience, success and advertising behind them."
Hamleys also highlighted LeapFrog’s LeapPad Ultra as a potential top seller, along with the Teksta Puppy from Character Options, VIP Pets from IMC Toys, The Lion Chi Temple from LEGO, Disney's Doc McStuffins Doctor's Bag, Monster High 13 Wishes Dolls from Mattel, Hasbro's Chasin’ Cheeky, Spin Master's Sully Monster Mask and Robo Fish from Zuru.
The range was featured among a selection of 40 toys being championed by the store this year, including the 'Exceptional Eight' - a selection which Hamleys says will 'really wow this Christmas.'
It includes the upcoming LEGO Mindstorms EV3, combining the LEGO building system with advanced technology to construct fully functional robots. The line will be introduced to Hamleys stores in September and will retail for £375.
Meanwhile, the Clydesdale Prancing Pony retails at £850 and the Champion Chess Set at £250.
However, the toy store insists that this Christmas is not all about the higher priced items.
"We're very excited about the big names hitting shelves this year, but we definitely haven't overlooked some of the smaller names, and we think many of these will do very well this year," continued the spokesperson.
Featuring among some of the smaller brands heralded by the store is Seedling's range of Make Your Own Tutu and Make Your Own Superhero Cape craft kits.