The firm has the license rights to manufacture and supply large scale Peppa Pig role play sets and wooden and battery operated wheeled toys.
The deal is in addition to Halsall’s newly developed range of Peppa Pig toy prams and pushchairs as well as a Patio Set which are launching for Spring Summer 2009 following fantastic retailer feedback and with many secured listings.
The large scale Peppa Pig role-play sets which will be available from Autumn Winter 2009. The toys have been designed with close attention to brand and character relevance featuring themed artwork as well as Peppa sounds and the theme tune.
Andrew Coplestone, Halsall Marketing Director, commented: "Halsall’s unrivalled expertise in the pre-school role-play market has enabled us to develop a fantastic role-play toys product offering for Peppa Pig which has already excited many of our retail customers. This popular character brand continues to go from strength to strength and Halsall’s innovative, brand relevant approach is sure to excite little fans as much as watching the series itself".
Hannah Mungo, Contender’s Licensing Manager, added: "We’re very excited about this new range and have really enjoyed working with the team at Halsall. Their enthusiasm and dedication to the brand has ensured that the role-play sets really represent Peppa’s world accurately and will delight her fans. These new products will help to grow Peppa’s presence at retail hugely and cement Peppa’s leading position in the pre-school charts."