Funskool India adds Lego

The firm, a joint venture of Hasbro and tyre company MRF, has signed up to distribute Lego in India.
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Initially, Funskool will supply ranges including Lego Duplo, Lego City, Lego Creator, Lego Technic, Lego Atlantis and Lego Racers.

Funskool India CEO John Baby said: "Lego Group is one of the most popular and sought after names in the toy industry and we are delighted to partner with them to distribute their products in the India market.

"With this association, we expect to further strengthen our leadership status in the Indian toy industry."

Funskool India began its operations in 1988, and has a manufacturing facility at Goa and at Ranipet. Besides Hasbro, Funskool also represents Tomy in India. It also has exclusive rights from Walt Disney for board games.

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