Fox takes Ice Age into location-based entertainment arena

Ice Age 4D Experience to open at Alton Towers in the UK and Gardaland in Italy.
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Fox Consumer Products is moving the Ice Age franchise into 'location based entertainment'.

Ice Age Dawn of the Dinosaurs - The 4D Experience will combine 3D film footage from the third movie in the franchise, with a range of synchronised physical effects. It will debut in March 2012 at Merlin Entertainment's Alton Towers and Gardaland theme parks in the UK and Italy.

To read the full story on sister site, Licensing.biz, click here.

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