Fox takes Ice Age into location-based entertainment arena

Ice Age 4D Experience to open at Alton Towers in the UK and Gardaland in Italy.
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Fox Consumer Products is moving the Ice Age franchise into 'location based entertainment'.

Ice Age Dawn of the Dinosaurs - The 4D Experience will combine 3D film footage from the third movie in the franchise, with a range of synchronised physical effects. It will debut in March 2012 at Merlin Entertainment's Alton Towers and Gardaland theme parks in the UK and Italy.

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