LEGO UK has confirmed that Fiona Wright will take up the role of UK and Ireland general manager.
Wright (pictured) will now be responsible for the total sales function in the territory, which accounts for some of the LEGO Group's largest customer base and global retail turnover.
The change takes place from January 1st, 2013.
Wright has worked with the firm since 2000, when she joined as brand director for Europe North. Since then she has enjoyed spells as national account director, marketing director and, most recently, head of sales.
Prior to joining LEGO, Wright worked for The Walt Disney Company, Hasbro and Kellogg Company.
"The past 12 years have seen LEGO UK market share grow from 2.5 per cent to 9.0 per cent, with the business now five times the size (source: NPD CS Panel 2000, YTD Sept 2012)," said Wright. "We are focused on driving forward the business to deliver another double digit growth year in 2013.
"Our continued efforts to strengthen succession planning, drive activity based on consumer insight, innovate and adapt, offer unique licensed product and create prosperous internal properties will be at the forefront of strategic direction for the company, while still focusing on our core product - the much-loved LEGO brick."
Current general manager, Drew Brazer is leaving to resume his original role as VP of sales for LEGO North America. During his tenure in the UK, Brazer oversaw growth of 21 per cent in 2011 and 12 per cent through to November 2012, according to NPD.
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