FEATURE: Year of the dog

Scooby-Doo's popularity shows no signs of waning, ToyNews takes a look at the past present and future of Warner Bros' Great Dane
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IT'S A VERY rare property which can command universal appeal and awareness across all demographics.

However, Scooby-Doo is one such brand.

Having notched up a staggering 39 years on air, Scooby-Doo continues to rate highly, and, interestingly it continues to attract new fans, as well as keeping those fans who grew up with the Great Dane on board; something which is the holy grail for any brand which wants to achieve evergreen status, but something not many manage to reach.

To read the full feature, click here.



Year of the dog

Well, really you could say that every one of the past 39 years has been the year of the dog and Scooby-Doo's popularity is showing no signs of waning any time soon. Samantha Loveday takes a look at the past present and future of Warner Bros' Great Dane.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.