FEATURE: Year of the dog

Scooby-Doo's popularity shows no signs of waning, ToyNews takes a look at the past present and future of Warner Bros' Great Dane
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IT'S A VERY rare property which can command universal appeal and awareness across all demographics.

However, Scooby-Doo is one such brand.

Having notched up a staggering 39 years on air, Scooby-Doo continues to rate highly, and, interestingly it continues to attract new fans, as well as keeping those fans who grew up with the Great Dane on board; something which is the holy grail for any brand which wants to achieve evergreen status, but something not many manage to reach.

To read the full feature, click here.

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Year of the dog

Well, really you could say that every one of the past 39 years has been the year of the dog and Scooby-Doo's popularity is showing no signs of waning any time soon. Samantha Loveday takes a look at the past present and future of Warner Bros' Great Dane.

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