Fairy Bricks charity searches for retail partners

Fairy Bricks wants retailers' help to donate LEGO sets to children's hospitals across the globe.
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Fairy Bricks, a charity that buys and donates LEGO sets to children’s hospitals, is looking to partner with toy retailers across the UK.

The organisation made its international debut last year, when it donated over £10,000 worth of LEGO sets to hospitals across the globe.

This year, the group has already raised over £4,000 through raffles and cake sales, enabling its team to make donations to hospices in Wakefield and Nottingham, with more planned in Bolton, Macclesfield, Newcastle, Dumfries, Minnesota and Louisville.

With the aim of “encouraging imagination and offering distraction for young patients,” the team provides each of its hospitals with £800 worth of LEGO sets. But with a budget of £400 for each centre, it relies heavily on volunteers to trawl retailers for sale and discounted items.

The charity is now looking to team with toy retailers to help it increase its fund raising efforts and reduce the time it spends searching for the bargains.

“We rely on these deals to operate, but searching for them takes up a vast amount of time,” Kevin Gascoigne, founder and chief fairy of Fairy Bricks, told ToyNews.

“If we could reach an agreement with a retailer to purchase sets, it would free up our time to work on events and raise more funds.”

Fairy Bricks is now looking for a long-term partnership, that would see its retailer become a key part of the charity’s initiative, with a hands on approach.

“We wouldn’t want it to be just a buyer/seller arrangement,” Gascoigne continued.

“We would encourage staff involvement with hospital selection and delivery, so they could appreciate the impact the LEGO has with children, parents and staff.”

The charity – praised by LEGO in both Denmark and the UK – reports that it is “well on track to becoming a fully UK registered organisation in a matter of weeks,” and is building its UK profile through numerous events.

“We will be appearing at several UK based LEGO exhibitions, including Brick 2014,” explained Gascoigne.

“We also have several sponsored events planned throughout the UK, one involving walking from Slough to Swindon, and we are working on involving some British Olympians.”

The team deals directly with hospital play specialists, who help the charity provide the sets with the greatest educational value for their young patients.

“They are there to look after education and play needs of children and know exactly what they need. We like to involve them in the buying process. They love the concept,” concludes Gascoigne.


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