The properties feature on their own dedicated microsites accessed via the Wallace and Gromit online store. As with all of Digital Stores’ sites, the stores will carry Aardman’s official branding, and will blend seamlessly with their existing websites.
Rob Goodchild, UK licensing manager at Aardman, said: “We’re delighted to be partnering with Digital Stores to develop our ecommerce offer. All Aardman brands naturally develop a strong fan base which we strive hard to satisfy with our merchandise programmes.
"This partnership has enabled us to seamlessly, and painlessly integrate a store into our own sites, creating a strong cross-category offer, with all the logistical and marketing expertise you would expect from a leading online retailer.”
Simon Moxon, sales director of Digital Stores added: “With Christmas around the corner and the fact that more and more people are shopping online because of the convenience and breadth of product available, we are thrilled to be launching Shaun the Sheep and Timmy Time.
"Customers will have access to plenty of product that they may not easily find in the high street, underlining yet again the many benefits of shopping online from such a trusted brand as Aardman."