Crayola and Aardman offer fans chance to animate their way on to Odeon screens

Budding artists can create their own animated movies and compete to have them played in Odeon cinemas.
Author:
Publish date:
Social count:
0
crayolaanimate.gif

Crayola has partnered with Aardman Animations and Odeon Cinemas across the UK to offer fans the chance to see their own animated short films hit the big screen.

Using Aardman's Animate It software, kids and budding artists of all ages will be able to create their own animated movies and compete to have their own animation played in Odeon cinemas.

Kids will be able to download a free seven day trial of the Animate It software from the dedicated website, MyCrayolaMovie.com.

To support the promotion, Crayola will be introducing its first ever UK on pack promotion, offering kids the chance to visit Odeon Cinemas for free with any paying adult.

A My Crayola Movie TVC cinema campaign will also run throughout the summer across all Odeon sites.

The winner of the My Crayola Movie competition will be chosen in late September and treated to a red carpet premiere at their local Odeon cinema with a nationwide play out taking place during the October half term.

"My Crayola Movie typifies everything Crayola is about, and we think kids will jump at the chance to create something that might end up on the big screen," said Richard Venner, Crayola senior brand manager.

"We had a great back to school in 2013, yet we're confident 2014 will be our best yet. The added value built into the packs will really help mum and dad during the frantically challenging summer holiday period."

Odeon marketing manager, Emma Isenman, concluded: "We are thrilled to be working with Crayola and Aardman on this initiative.

"We are in the entertainment business, so being able to showcase the imagination and creativity of future animators and filmmakers through this competition is really exciting.

"We can't wait to showcase the winning short at Odeon later this year."

Related

Linkee lifestyle shot.jpg

We're big fans of animal testing

Big Potato’s Tristan Hyatt-Williams explains why he’s all for ‘animal testing’ when it comes to creating games, but don’t worry, he doesn’t mean forcing a chimp to play Linkee.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.