City, Star Wars and Ninjago star for LEGO in 2012 - ToyNews

City, Star Wars and Ninjago star for LEGO in 2012

Fifth consecutive year in which group delivered revenue growth in excess of 15 per cent.
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Strong sales of LEGO City, Star Wars and Ninjago brands - plus a performance by LEGO Friends which exceeded all expectations - helped the firm to 25 per cent revenue growth in 2012.

LEGO Group this morning reported revenue of £2,549 million in 2012 - nearly triple the sales of 2007.

The year's operating profit increased to £866 million against £660 million in 2011, an increase of 40 per cent.

Net profit increased to £611 million from £484 million in 2011.

"It is a highly satisfactory result and better than we expected at the beginning of the year," said Jorgen Vig Knudstorp, CEO of LEGO Group. "This is due, first and foremost, to the fact that we were able to develop and launch products that children all over the world have put at the top of their wish lists for 2012."

More than 60 per cent of the LEGO Group's sales are new launches every year.

With double-digit growth rates, North America, Asia and Central & Eastern Europe delivered impressive results in LEGO sales in 2012. Growth rates in some Southern Eurppe markets were more moderate, but still in healthy single digits despite challenging market dynamics.

Mads Nipper, chief marketing officer at LEGO Group, added: "We are very satisfied with the strong growth in Asia, especially driven by the appeal of LEGO Ninjago, LEGO Friends and LEGO City. While Asia is a relatively small market for the LEGO Group, during the coming years we anticipate that it will become a new engine of growth."

Hopes are now high for LEGO Legends of Chima - the firm's major launch for 2013.

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