China's largest Lego experience store opens - ToyNews

China's largest Lego experience store opens

Beijing shop opens following Lego China's sales boom; has 300 square metres of floor space.
Author:
Publish date:
5_lego-store-beijing.jpg

Lego has opened its largest experience store in China.

The shop is open for business in Chaoyang Park, Beijing, and has 'the largest space for consumer experience in China', reports the China Toy & Juvenile Products Association

The outlet has about 300 square metres in floor space and the experience area takes up around two-thirds of the store.

Lego China also said it is seeing a growth in toy sales in China. In 2011 its sales increased 45 per cent, and during the first half of 2012 sales had risen 75 per cent.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.