China's largest Lego experience store opens

Beijing shop opens following Lego China's sales boom; has 300 square metres of floor space.
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Lego has opened its largest experience store in China.

The shop is open for business in Chaoyang Park, Beijing, and has 'the largest space for consumer experience in China', reports the China Toy & Juvenile Products Association

The outlet has about 300 square metres in floor space and the experience area takes up around two-thirds of the store.

Lego China also said it is seeing a growth in toy sales in China. In 2011 its sales increased 45 per cent, and during the first half of 2012 sales had risen 75 per cent.

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