Character pop-up shops open

Bagpuss, The Clangers and Harry Potter shops are opening up in Whiteleys and Harrods.
Author:
Publish date:
Social count:
0
990_mypictr_300x300(1).jpg

Warner Bros and Coolabi are opening pop-up shops to cash in on Christmas shopping and the half-term holidays.

Coolabi has teamed up with the Whiteleys Shopping Centre in London to open the shop dedicated to Bagpuss and The Clangers for the first time. The outlet will be open for the half-term holiday from October 25th to 30th.

Plush, greetings card, DVDs, slippers and much more will be available in the shop and children will be able to see the original puppets used in the show, meet Peter Firmin, the creator of the brands and hear the Bagpuss thmem tune performed by the show's music sompser, Sandra Kerr.

The exterior of the shop will replicate Emily's famous Bagpuss store from the show.

Fran Huxley, licensing consultant at Coolabi, said: "We are absolutely delighted to be working with Whiteleys Shopping Centre on this exciting initiative.

"From a licensing perspective, it will be a fantastic opportunity to see all of the available merchandise on sale in one place. We are confident that the pop-up shop and exhibition will generate a huge amount of interest."

Meanwhile, Warner Bros has opened a Harry Potter shop at Harrods. The shop opened on October 24th and will run until January 2012.

Josh Berger, president and MD of Warner Bros Entertainment UK, commented: "As the most successful film franchise in cinema history, Harry Potter enjoys loyal and dedicated fans around the world.

"We're delighted to have partnered with Harrods to create a unique shopping experience that not only captures the essence of the Harry Potter phenomenon, but one that showcases an incredible range of products that will make beloved fans of the series proud."

Located on the third floor of Harrods, the shop covers over 4,000 square feet and offers consumers a range of products including prop replicas, toys and games from Lego, Tomy, Hasbro, Winning Moves and She Who Dares, Dress-up from Rubie's, video games and more.

Original props and costumes will be on display and game pods are set up to allow shoppers to play Lego Harry Potter games. Finally, Warner Bros Studio Tour London - The Making of Harry Potter has set up a special installation where visitors can take their photo at the Great Hall for a sneak peek.

A competition will run to win the ultimate Harry Potter prize package, including a 3D TV, a Blu-ray home theatre system, a Lego Hogwarts castle, Tomy's The Moster Book of Mosters, Hermione Bag, Dumbledore Wand, A Rubies dress-up costume, a book from Titan, a video game and one family ticket to the Warner Bros Studio Tour London - The Making of Harry Potter.

Further promotions include a gift with purchase and further opportunities to be announced via the Harry Potter UK Facebook page, which currently boasts over 1.4 million fans.

Related

pop-up-big.jpg

Pop Stars: The rise of pop-up shops

From Modelzone to Moshi Monsters and MakieLab dolls, toy brands and retailers are experimenting with temporary retail destinations. ToyNews asks industry members and retail experts whether pop-up shops can work in the toy space.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.