2009 sees the launch of the brand new theme, Power Miners, within the Lego portfolios. Offering children a new exciting play theme, each set conprises of both heroic Power Miners and mischeivous Rock Monsters so children can act out their own stories. There are nine sets to collect within the assortment, all at accessible price points to encourage trial of the range.
The line will be supported by an integrated consumer marketing programme designed to capture the imagination of boys aged six-plus.
To read about the campaign, click here.