CAMPAIGN OF THE MONTH: Lego Hero Factory

Hero Factory is a brand new concept in the buildable action figure category.
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The concept is a simple storyline – the galaxy’s one-stop shop for the effective elimination of evil. The Hero Factory designs, builds and dispatches robot heroes to fight villains, solve crises and restore peace across the universe.

The pocket money price point products come in specially designed packaging and the large assortment of heroes work to drive purchase frequency and collectibility.

To read more about the marketing campaign, please click here.

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CAMPAIGN OF THE MONTH: Lego Hero Factory

Following nine successful years of Bionicle, Hero Factory is a brand new concept in the buildable action figure category, backed with a campaign including TV, sponsorship and a nationwide road show.

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