CAMPAIGN OF THE MONTH: Lego Atlantis

January 2010 sees the launch of a brand new theme within the Lego portfolio.
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Offering children aged six and over a new underwater play theme, each Atlantis set explores the search for the mythological underwater city through the adventures of the daring Lego divers. They encounter fantastical sea beasts and hidden treasure in their quest for deep-sea domination.

There are seven sets to collect within the assortment, all at accessible price points to encourage trial of the range.

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CAMPAIGN OF THE MONTH: Lego Ninjago

January 2011 sees the launch of a brand new theme, Lego Ninjago, within the Lego Portfolio. It offers children aged six and over an entirely new experience that bridges physical action play, Lego product building and interactive online experience, with a ninja theme.

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