CAMPAIGN OF THE MONTH: Lego Agents

August's campaign of the month is the new Lego theme, Lego Agents.
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It offers children aged seven-plus a new theme based on secret agents and missions, each set comprises of both heroes and villains so children can act out their own stories.

There are six missions to collect within the assortment all at accessible price points to encourage trial of the range.

The range will be supported by a powerful integrated consumer marketing programme designed to capture the imagination of boys aged seven and up.

For more about Lego's Campaign, click here

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Lego Agents

This year sees the launch of a brand new Lego theme, Lego Agents. It offers children aged seven plus a new theme based on secret agents and missions, each set comprises of both heroes and villains so children can act out their own stories.

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CAMPAIGN OF THE MONTH: Lego Ninjago

January 2011 sees the launch of a brand new theme, Lego Ninjago, within the Lego Portfolio. It offers children aged six and over an entirely new experience that bridges physical action play, Lego product building and interactive online experience, with a ninja theme.

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