CAMPAIGN OF THE MONTH: Lego

The Lego Games range is the result of a large-scale strategic development programme,
Author:
Publish date:
5_Pocoyo.jpg

With its core message of Build – Play – Change, the Lego Games range is a result of the firm looking at potential sustainable growth drivers for Lego, to bring innovation to the consumer and the toy market as a whole.

Marketing
Following one of the company’s biggest ever research projects across international markets, ten new constructible games were launched in August 2009. Heavy investment ensures the range will be supported by a comprehensive and innovative marketing campaign from launch.

To read about the full campaign, please click here.

Related

5_LGS images 020.jpg

Campaign of the month: Lego

With its core message of Build ? Play ? Change, the Lego Games range is the result of a large-scale strategic development programme, looking at potential sustainable growth drivers for Lego, to bring innovation to the consumer and the toy market as a whole?.

3385_mypictr_300x300.jpg

CAMPAIGN OF THE MONTH: Lego Ninjago

January 2011 sees the launch of a brand new theme, Lego Ninjago, within the Lego Portfolio. It offers children aged six and over an entirely new experience that bridges physical action play, Lego product building and interactive online experience, with a ninja theme.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.