Brand Licensing Europe kicks-off

Brand Licensing Europe opens today, with organiser Advanstar claiming that it is going to be the biggest ever.
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The two day show - which is being held in Olympia's Grand Hall - will boast 189 exhibitors on the showfloor, more than ever before.

There will also be more international exhibitors than before - 29 compared to 23 last year. Meanwhile, visitors have also pre-registered from no less than 76 countries.

The 'Europe' element to the name isn't the only new addition either. The Licensing Academy is a two-day series of complementary seminar and workshop sessions, which will be running alongside the main show.

Each session is free to attend.

Topics covered will include the likes of Brand Protection for Art and Design; Kids, Tweens and Shopping; Spotting Trends in Internet launched Brands; and Interaction of Pre-school Children and Licensed Product.

In addition, the major film studios will be presenting teasers, trailers and licensing opportunities for forthcoming movie properties in The Screening Suite, a fully working cinema in the Grand Hall. Entry is by invitation only.

For more information on the show, simply log on to



Support grows for Brand Licensing Europe

Almost 100 companies, including many first time exhibitors, have already signed up for this year's Brand Licensing Europe show - an increase of 43 per cent on this time last year according to organisers Advanstar.


Big names in for Brand Licensing Europe show

Brand Licensing Europe organiser Advanstar is reporting a 40 per cent increase in the number of exhibitors so far signed up, with 4Kids Entertainment, Disney Consumer Products, Chapman Entertainment, Entertainment Rights and Sony Pictures Entertainment among the 32 companies to confirm attendance since February 1st.


Brand Licensing Europe 2012: The Reaction

Official figures show that this year?s Brand Licensing Europe smashed all records in its 14-year history, including 20 per cent more exhibitors. ToyNews speaks to exhibitors and visitors for their views

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