Advanstar has extended this year's Brand Licensing Europe to three days following unprecedented demand from the industry.
The decision comes after research conducted by BLE showed that 61 per cent of exhibitors wanted a third day.
Last year's show saw record attendance levels, which, at nearly 5,000 visitors was up 13.5 per cent on 2008. International visitor attendance was up by 33 per cent on the previous year, with 58 countries represented.
The show will now run from Tuesday September 28th to Thursday September 30th at the Grand Hall in London's Olympia.
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