BLE to launch Retail Licensing Club at this year's event - ToyNews

BLE to launch Retail Licensing Club at this year's event

The Club will host year-round events, including seminars sharing insights on the latest licensing trends and forecasts.
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A new Retail Licensing Club is to be launched at Brand Licensing Europe 2016.

The Retail Licensing Club will offer retailers:

  • Year-round seminars sharing insights on the latest licensing trends and forecasts.
  • Mini events hosted by industry leaders with networking opportunities.
  • Bespoke company visits from industry experts to brief members on current licensing trends and news.
  • Opportunities to join the BLE Advisory Board to help shape the future direction and content of the event.

“Licensing presents a wealth of opportunities for retailers," said Anna Knight, BLE brand director.

"For example, as consumer trends shift towards the omnichannel shopping experience, licensing allows many products to be developed quickly across a diverse range of categories. The LIMA research also highlights a move towards more ‘direct to retail’ licensing deals, enabling retailers to access brand owners directly as opposed to agents or licensees. This has been the driver in creating a specialist licensing club exclusively for the retail industry.

"We hope that this unique scheme will build connections between retailers and licensors, and help them to take advantage of the opportunities licensing can bring.”

The club is being launched with a champagne reception in the Retail Lounge at BLE at 4pm on Tuesday 11th October.

All retail attendees to BLE will automatically be eligible to join the club. Those interested in joining can sign up via www.brandlicensing.eu.

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