BLE 2010: New record for Brand Licensing Europe - ToyNews

BLE 2010: New record for Brand Licensing Europe

Record numbers attended this year's Brand Licensing Europe event, according to organiser Advanstar.
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A total of 5,634 visitors visited the event in 2010, a 16 per cent increase on 2009. Total attendance for BLE2010, including exhibitors, reached 7,329.

The show also recorded a rise in overseas visitor numbers, with a 37 per cent increase on 2009. Retail attendance also increased by 15 per cent.

The expansion of the show to a three-day exhibition for the first time also had a significant impact, with many first time visitors attending the event on day three.

Around one in seven of the total visitor audience revisited the show on the additional day.

Exhibitor numbers jumped from 176 in 2009 to 236 in 2010, representing 40 per cent more floorspace. Some 150 exhibitors have already signed up to exhibit in 2011 and 70 per cent of the 2011 floorspace available has already been sold.

Jessica Blue, event director, Brand Licensing Europe 2010 said: "Brand Licensing Europe has really come of age in 2010 - we’ve exceeded all of our expectations, to become the most successful and well-attended event in our 12-year history. Added to this, we have taken licensing into the media big leagues for the first time this year, with coverage on BBC Breakfast Business, the mediaGuardian, Radio 5 Live and Sky News. Exhibitor re-booking is always a good marker of a successful exhibition, and the exhibitor retention rate this year is simply phenomenal."

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