AUS: Big Balloon grabs Peppa Pig

Firm set to launch toy range in Q2 2012.
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Big Balloon will be distributing the range of toy products from international partners including Character Options and Ty.

Chris Loverso, sales and marketing director, Big Balloon, commented: "We are very excited to partner with eOne, Merchantwise and Character Options on the launch of Peppa Pig.

"With Peppa Pig the number one girls’ pre-school brand in the UK for the past three years, we believe with the right attention, Peppa Pig can become a real surprise packet in the Australian market and a stable long term brand."

Currently airing back to back in 20 minute slots, twice daily on ABC2, Peppa Pig is one of the highest rating pre-school shows on Australian television and is anticipated to be one the hottest brands in 2012.

Penguin is on board as the property’s publishing partner in Australia and more deals are expected to be announced throughout 2012.

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