Are Canadian toy retailers facing a LEGO shortage?

An early spike in sales sees the toy giant cap its shipping to Canada's independent toy retailers until 2015.
Publish date:
Social count:
LEGO logo.png

Independent toy retailers across Canada could be facing a LEGO shortage this Christmas.

Following the success of The LEGO Movie across the territory this year, sales of the construction toy have surpassed early expectations.

As a result, the toy giant has now stopped supplying its product to independent retailers across Canada until 2015, reports Global News.

At independent toy store, Swag Sisters, LEGO makes up about 30 per cent of sales each year, and co-owner Guy Bagley reports that this is the first time he has ever run in to this situation.

“We’re hoping it’s not going to be too catastrophic,” he said.

Stores that usually receive LEGO shipments in October will now have to wait until March to replenish shelves.

“It’s going to be interesting now that the news is out there, people are trying to stock pile so we could run in to a shortage,” said Katie MacKinnon, co-owner of Treasure Island Toys.

Brynn Winegard, a marketing expert at Winegard & Company believes that the move is not simply a marketing ploy from the company.

“Probably what we’re looking at here is a fulfillment and projection strategy that allows the manufacturer, in this case LEGO, to never have too much or too little product at the retailers.”



Toy retailers face minimum wage hike

We ask our panel of toy retail buyers how the planned minimum wage increase to £6.31 for adults and £5.03 for 18 to 20 year olds from October will affect them, if the Government should do more to help businesses seek funding and what their in-store theatre strategy is

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.