US Toy Fair surges through 400,000 sq ft of exhibit space

Next month's show will be biggest ever in 111 years, says TIA.
Author:
Publish date:
Social count:
0

Next month's American International Toy Fair is expected to be the larget toy trade show ever held in North America, according to the Toy Industry Association (TIA).

The show has now surpassed a record breaking 400,000 net square feet of exhibit space at New York's newly renovated Jacob K Javits Conention Center.

The expanded show floor is expected to welcome an upswing in attendees: in December, total registration was up ten per cent over the same period in 2012, buyer registration was up six per cent year to date and international buyer attendance was up 18 per cent.

In total, the TIA is projecting 30,000 visitors from February 16th to 19th.

Total licensor registration is also up ten per cent over the same time last year, with big names attending including Disney, Warner Bros., Sony, Nickelodeon and WWE among others.

"Whether you are looking to broker lucrative business deals, network with peers from around the world, take in the hottest toy trends or participate in business building seminars, Toy Fair is the place to be for anyone with a stake in the magical world of toys and play," said Carter Keithley, TIA president.

Related

New York Toy Fair 2014.jpg

EVENT PREVIEW: US Toy Fair 2015

Last year's US Toy Fair saw an 11% surge in international buyers and an 8% increase in exhibitors. The TIA explains why you should be making the trip to the Big Apple next month.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.