US: TIA prepares to celebrates 100 years with ribbon cutting event

The toy trade organisation will honour all those who have helped shape the industry over the last 100 years with a special event in New York next year.
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The Toy Industry Association is celebrating its 100th anniversary early this year with an event honouring those who have helped shape the industry.

The trade association will kick off its centenary celebrations on September 17th this year with a ribbon cutting ceremony at the Toy Halls of Fame Exhibit at The Strong National Museum of Play in New York.

The event will champion all those who have helped shape the industry’s success over the course of the group’s last 100 years, ahead of the milestone anniversary next year.

“TIA is incredibly proud to serve a highly creative industry that is dedicated to brightening the lives of children through skill-building toys and games,” said Steve Pasierb, president and CEO of the TIA.

“We look forward to honouring our members’ many accomplishments over the past 100 years and to ushering in a new century of innovation, growth and success for the entire North American toy industry.”

Celebrations will continue through 2016 with a variety of events and initiatives, including a commerotive books written by industry veteran Chris Byrne, unveiling the industry’s story through achievements and milestones.

The book will debut at the Toy of the Year Awards in February 2016 alongside a timeline of significant moments in TIA history from 1916 to 2016.

Neil Friedman, president and CEO of Alex Brands and chairman of TIA’s Centenary Committee, added: “TIA has had a momentous impact on the industry, providing invaluable leadership, resources and support to toymakers, retailers, distributors, inventors an other play professionals.

“With more than 40 years of experience in the industry, I have witnessed TIA stand by its members, adapt rapidly to change, educate the public on toy safety and the benefits of play, and steadily advance industry safety standards, innovation and philanthropy.”

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