This autumn will also see the launch of a new website to highlight the TOTY 2010-nominated products. Each nominee selected for the shortlist will be featured on a website designed to highlight products in each of the twelve categories.
Carter Keithley, president of the TIA said: “The TOTY awards showcase the most creative and innovative products across the toy industry.
“On the occasion of this award program’s tenth anniversary, TIA is proud to let consumers know which products the industry itself considers to be the best of the best and to make this information available just as kids are preparing their holiday wish lists.”
A new process for submitting nominations will make it easier for sponsors to highlight the product features while also assuring the consistency of brand messaging for consumers.
The fee is $50 per nomination for TIA members and $100 per nomination for non-members. Companies are able to nominate up to two products in each of the twelve categories.
The overall Toy of the Year winner is selected from among the products appearing on the TOTY ballot or via a write-in vote by TIA members. There is no separate nomination form for consideration as a Toy of the Year candidate.
Infant Toy of the Year and Pre-school Toy of the Year will constitute separate categories in 2010; previously, the two were combined as one award.
Nominations are being accepted until October 23rd. The final ballot, determined by a committee of toy journalists, inventors and retailers, will be announced in early December; TIA member voting close in mid-January 2010.
Winners will be announced at the TOTY 2010 banquet and ceremony on February 13, 2010 in New York City.
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