TOYFAIR 2011: Back the Atlantic Challenge

Toy Fair visitors will be able to back a Toy Trust fundraiser to row the Atlantic solo.
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Visitors to Toy Fair can show their support to an industry colleague, as he unveils his mission to raise £88,080 in a solo row across the Atlantic Ocean.

Andrew Brown from Flair, will leave from La Gomera to row solo 3,000 miles across the Atlantic and in doing so, hopes to raise close to £88,080 for children’s charities. Funds will be shared between industry charity The Toy Trust and children’s charity Help A London Child.

As an already accomplished sailor, Andrew is relishing the challenge but recognises that it won’t be easy and that he has a lot to learn. He has already commenced a gruelling training schedule including, regular distance rows, intensive gym work and diet regimes.

During the Toy Fair, Andrew's boat will be on display in The Toy Trust Lounge, so everyone can have a glimpse at what will be his home for the next three months.

Nick Austin, Toy Trust Chairman, commented: "Andrew Brown's commitment to raising sponsorship for the Toy Trust is deeply appreciated. I sincerely hope all the retailers and manufacturers in our industry will sponsor him to recognise this amazing feat of endurance and courage."

As part of the fundraising efforts, sponsorship packages with PR opportunities will be available and donations welcomed. Around £30 per mile rowed is needed to support Brown's efforts.

For more information about how to become involved visit The Toy Trust Lounge at London Toy Fair or contact Andrew directly via www.rowtheatlantic.com.

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