The Toy Trust is looking for 50 execs from the industry to take part in a Three Peaks Challenge next July.
Taking place on Friday July 6th and Saturday July 7th, the aim is to raise over £50,000 for the charity's 20th anniversary.
The challenge requires the ascent and descent of Mount Snowden, Scar Fall Pike and Ben Nevis and all road travel between in 24 hours.
Interested? Well, all you have to do is get fit, sign up and commit to raising a minimum of £500 in sponsorship.
Places will be offered on a first come, first served basis and a deposit of £100 will be required. Email Matt Jones at the BTHA by clicking here.
All transport and hotel logistics will be managed.
"This trip will be a fantastic event for anyone with a sense of adventure, a desire to make a difference and share an amazing experience with fellow toy industry professionals," said Nick Austin, Toy Trust chair. "The challenge is open to anyone over 18 who is reasonably fit and has a robust sense of humour."