Toy Trust prepares Pin Badge appeal for London Toy Fair

The industry charity has created the Pin Badge appeal to mark its 25th anniversary, with hopes of raising up to £15,000.
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With London Toy Fair almost underway, the Toy Trust is set to celebrate its 25th anniversary with the debut of its first Toy Trust Pin Badge appeal.

Created to commemorate the Toy Trust’s silver anniversary, the charity is hoping to sell the pins and raise up to £15,000 while raising awareness of the Toy Trust’s work.

At London Toy Fair, the charity is encouraging companies to sell or give out the pins on their stands at a cost of £2.50 each.

Companies including the likes of Gibsons Games, Spin Master, John Adams, Hasbro and more have already pledged their support to the Pin Badge appeal.

All money raised for the charity will go towards Giving the Gift of Play to children who need it most.


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.