The event on Saturday 11th June will attempt to raise at least £45,000 to re-vamp and re-equip five play therapy units at Great Ormond Street Children's Hospital.
Officially titled the Toy Trust G.O.S.H. FUNdraiser, it will be held at Rutland Water, the venue of last year's triathlon, and comprise five challenges including a 15 mile bike ride, a 6K fun run, a raft race, an egg and spoon race and a three legged race, all in costume.
There will also be a Junior Challenge for children from which the points earned will be added to the team totals.
The Toy Trust is looking for 25 teams of minimum six people to enter the event and raise sponsorship for the Great Ormond Street Hospital Play Therapy Appeal.
"We know this is a big-hearted industry and we need as many people as possible to turn up and make 11th June a massive success for Great Ormond Street,” said Toy Trust Chairman, Nick Austin.
In addition, Robert Mann, CEO of Tomy will be running the 2011 London Marathon for the Toy Trust.
As part of his extended training Robert has already run the Corby Brass Monkey, the Kilo Marathon, the Olympic distance London Triathlon and the Great North Run. You can sponsor Robert at
On top of that, on 4th December 2011 Andrew Brown of Flair will set off to row 2,936 miles solo across the Atlantic Ocean to help raise money for help a London Child and The Toy Trust.
He will be setting off from La Gomera, an Island in the Canaries, bound for Barbados, in the Caribbean, as a solo entry in the 2011 Atlantic Rowing race.
The race will take him between 70 - 100 days to complete during which time Andrew will be rowing alone and unsupported in a 24ft rowing boat. Everything that he will need during this time will be kept on the boat and it is unlikely that he will see another boat or person whilst at sea.
Andrew is raising money for the Toy Trust and Help a London Child, both charities award grants to children's charities that deal with the most vulnerable and in need children both in the UK and abroad. The target amount of £88,080 represents £30 for every mile that he will row.
To put this challenge into perspective, here are some facts about the challenge.
• During the row Andrew will be consuming around 6,500 calories per day (he will be taking just under a quarter of a tonne of food on the boat)
• Even consuming this number of calories he will lose between two to three stone in weight whilst at sea.
• Last year more people climbed Mount Everest than have ever rowed across an Ocean.
• Successful completion of the row will make Andrew only the 26th person from the UK to ever have done so solo.
"Andrew Brown's commitment to raising sponsorship for the Toy Trust is deeply appreciated," added Nick Austin. "I sincerely hope all the retailers and manufacturers in our industry will sponsor him to recognise this amazing feat of endurance and courage."
There are more details about the row on his website www.rowtheatlantic.com.
You can sponsor him at www.virginmoneygiving.com/andrewsatlanticchallenge
Andrew’s Challenge can also be followed on Facebook and Twitter: Search for Andrews AtlanticChallenge on Facebook or on Twitter, search for AtlanticRowing.