The initiative is to supply Community Water Filter Machines that can each provide fresh water for 40,000 people per week. The machines, costing £5,000 each can be delivered to Haiti very quickly via a Florida air lift co-ordinated by a UK-based charity Samaritans Purse.
The appeal has got off to a flying start with five machines already bought/underwritten by The Entertainer, Vivid, Flair and two machines via The Toy Trust. The aim is to provide funds for between 10 and 20 machines by the end of this week. It is hoped that each major company in the industry can contribute £5,000 and smaller/medium sized companies at least £1,000.
Cheques, personal or corporate, should be made payable to The Toy Trust, c/o BTHA, 80 Camberwell Road, London SE5 OEG, or email Tracey@btha.co.uk for bank transfer information and any additional assistance.
"It would be a wonderful response by the toy industry if we could provide fresh water for over half a million people in the coming days . Hopefully all companies and individuals will want to support this great initiative," said Nick Austin, a trustee of the Toy Trust .