The Toy Trust is calling on the industry to help it decide which charity should benefit from its fundraising in 2014.
The Trust has given single donations of £80,000 and £135,000 over the past two years to a brace of unique charities.
Last year, over 100 industry execs took on the 24-hour Three Peaks Challenge in aid of Medic Malawi. The funds raised allowed an orphanage and children's medical unit to be built and house 60 young orphans.
This year, 150 toy industry professionals will tackle a 75-mile cycle around the Isle of Wight, with the aim of raising over £100,000 for Special Bikes for Special Kids. The money will help to purchase 80 new specially adapted bikes for disabled young people.
The committee is already starting to plan the big event for 2014 and is again hoping to raise £100,000 for the chosen charity.
"We would like the industry to decide which charity should benefit," said Foye Pascoe, chair of the Toy Trust charity committee. "Do you know a local or national charity or project that deserves a big cash injection?
"If you do we want you to tell us about it. Your suggested charity or project must make a clear difference to the lives of disadvantaged or disabled children to be eligible. All suggested charities must be registered in the UK, but may carry out their charitable work in the UK or abroad."
Details of the project or charity need to be received no later than Friday May 31st to be considered for next year's project.
Simply email Matt Jones at the BTHA by clicking here with the name of the project, their registered charity number and a website or contact details.
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