Last Saturday's 70-mile Toy Trust Isle of Wight bike ride has been hailed a success by all those involved, and is on course to raise a record £150,000 for the Special Bikes for Special Kids charity.
Some 183 cyclists and support crew from all sides of the toy industry took part in the challenge - including teams from VTech (pictured), Lego, Mattel, Vivid, The Entertainer and Hornby among others.
The money raised will enable at least 125 profoundly disabled children to receive a custom-fitted trike to get them mobile and able to join in cycling with family and friends.
"The whole day was perfect from start to finish," said Foye Pascoe, chair of the Toy Trust Committee. "The sun shone, everybody safely completed the very challenging course and had a great time doing so and we look set to smash our fundraising goal - what more could we ask for?
"We never thought we would surpass the £135,000 raised through the Three Peaks Challenge in 2012, but with even more participants in this year's event and some inspiring fundraising achievements we have made it happen.
"On behalf of the Toy Trust Committee, I'd like to thank Nick Austin for his superb organisation and leadership of the event and, of course, to everyone who cycled, the support crews and all the companies and individuals who dug deep and have sponsored us so generously."
You can still make a donation by clicking here to visit the Virgin Money Giving event page, or by sending a cheque made payable to the Toy Trust to 80 Camberwell Road, London SE5 0EG.