Toy Trust Big Challenge raises a record £205,000

290 execs from the UK toy industry raise record amount of funds for three nominated charities.
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Last Saturday’s Big Challenge event smashed all records and raised £205,000 for a number of children’s charities supported by the Toy Trust across the year.

As a result of Saturday’s fundraising, more than 120 special needs children across the UK will shortly be presented with a life-transforming custom-fit trike or wheelchair via three nominated UK based charities - Action For Kids, Cyclists Fighting Cancer and Handicapped Children’s Action Group.

The event was blessed with wonderful weather as 290 people in 26 teams from all sectors of the UK toy industry ran, walked, cycled and 'triathloned' a total of 14,321 miles to achieve the record-breaking funds.

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“The Toy Trust Big Challenge has become a fantastic annual event that unites people from all corners of the toy industry to generate amazing amounts of money for the 50+ small children’s charities that we support across the year,” said Toy Trust Chair Foye Pascoe.

“It is wonderful to see toymakers, licensors and retailers all pulling together for such a brilliant cause. Thank you to everyone who supported the event; either participating, stewarding or donating to the overall result – your contribution highlights what a big-hearted, philanthropic industry we are."

As well as the efforts of the athletes, the total was achieved with the support of five platinum sponsors: Import Services, NHA Pursuit International, AA Thornton, Seven Towns and Generation Media.

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“The Toy Trust team would like to thank all the teams, stewards, the BTHA support crew and sponsors for making last Saturday such an amazing success," stated Nick Austin, Big Challenge Event Organiser.

"The event is a fantastic example of how we, as a group of individuals and companies, can all pull together and make a big and positive difference to the lives of so many special needs children."

Details of the 2016 event will be released shortly and organisers hope that even more companies will attend to help enable the Toy Trust to continue to support so many disadvantaged children who need and deserve support.

To register interest in the work of the Toy Trust or Toy Trust events please email Matt Jones on


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