Toy Fair numbers surge

The BTHA has reported a major rise in attendance figures following its move to London?s Olympia Exhibition Centre.
Publish date:
Social count:

The 57th Toy Fair, which was sold out in December, took place in the Grand Hall at Olympia from January 26th to 28th 2010.

Feedback from buyers and visitors has been overwhelmingly positive as the show also moved to a three-day midweek format.

Jon Diver, Toy Fair chairman commented: "This has been a major milestone year for Toy Fair as our move back to Olympia has coincided with a renewed optimism within the market.

"The new format and new venue have clearly injected a new energy into the event which is illustrated by the numbers and very positive feedback we have received."

Steve Reece-Gresty, MD, Imagination Games added: "There was an amazing buzz in the hall this year with a great quality of visitors, including some faces that we haven’t seen for a few years,"

The increase in interest in the event has also resulted in sales enquiries for next year's show from some suppliers who have been absent from the show over the past few years. Media attention has also grown resulting in increased coverage in the national press.

“It’s been very, very busy over all three days – it’s great to be back at Olympia, we even had a queue outside our room on the first day," enthused a spokesman for Toymaster.

Organised by BTHA (British Toy & Hobby Association), Toy Fair will return to Olympia, London, for its 58th outing on 25-27 January 2011.


Toy Fair 2015

The UK’s only dedicated toy, game and hobby trade show taking place annually the last week of January at Olympia Grand and West Halls, London.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.