Toy Fair 2013 has now officially sold out, the BTHA has confirmed.
Next year sees the event expand into the newly opened Upper West Hall at Olympia, increasing floorspace by 2,500m2.
Over 230 companies are exhibiting, compared to 218 in 2012, including 53 first timers and 21 returning companies taking bigger stands. The Greenhouse area will also be celebrating its tenth anniversary, and will play host to 41 exhibitors.
The increase in floor space on the upper level also means that the 2012 Toy Industry Awards will run in the same venue on the first night of the show.
"It is fantastic to sell out Toy Fair, once again well in advance of the show opening," said Simon Pilling, head of Toy Fair operations and sales. "Toy Fair 2013 has been an ambitious project for us as an association. Having sold the 2012 show floor space within three months of the January event closing, we decided to expand into the Upper West Hall and incorporate the Toy Industry Awards into the floor plan.
"It gives me great plasure in fulfilling our plans to incorporate more companies and I have to thank the toy industry for its continued support."
Companies interested in being added to the waiting list of remaining sponsorship opportunities should contact Pilling on 020 7701 7127 or by clicking here.
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