Toy Fair 2012 sponsorship nears sell out

Innovation First, Golden Bear, KidKraft, Jumbo and Mondo among those showing support.
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Space on the show floor sold out in record time, and now sponsorship opportunities for next year’s Toy Fair have almost all been snapped up.

Innovation First is showing its support for the event by sponsoring both sides of the show bags, as well as a presence in the official fair planner. Other exhibitors which have taken advantage of Toy Fair’s sponsorship opportunities include Character Options, Golden Bear and KidKraft. Jumbo Games is sponsoring the visitor lanyards, Mondo is sponsoring the stairs in the Grand Hall, while Pattni Imaginations is taking space on the ‘You Are Here’ boards.

“Momentum is gathering and excitement is building for Toy Fair 2012,” said Simon Pilling, head of Toy Fair operations and sales. “The show sold out in record time, we have over 200 exhibitors in the halls and now sponsorship opportunities are on the verge of selling out earlier than ever. We are delighted with the level of support shown by the industry yet again.”

Companies interested in sponsorship opportunities should contact Pilling on 020 7701 7127 or email



Toy Fair sells out

The 57th annual UK Toy Fair is now sold out, with 180 toy companies signed up to exhibit at Olympia this month.

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