TOY FAIR 2011: Show closes on a high

Toy Fair ended with organisers and industry alike declaring it the best show for years.
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The expanded show, which this year opened up the Gallery level space to exhibitors, was busy throughout the three days and the trade was overwhelmingly positive about the look, feel and organisation of the event.

The BTHA'S director of communications, Natasha Crookes, told ToyNews: "The balcony, from the feedback we've had, has been popular not just with the people on it, but with the exhibitors downstairs, because the feeling is that it has really lifted the show.

"Having 30 per cent more exhibitors certainly helped, but it has definitely regained that feeling of people doing business in the aisles and back to that kind of friendly toy shop feeling of Toy Fair as was.

"The media coverage has been great, surpassing what we have had in previous years and that busy, upbeat, feeling has a knock-on effect because other journalists then feel that the show needs to be covered.

"Visitor numbers are looking good. Obviously we won't know until the show is over, but the first day was definitely up on last year."


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