The Toy Industry Association's PlayCon conference is to become a biannual event from spring of 2018.
Formerly an annual event, the move is designed to broaden PlayCon's appeal and make it a “must-attend” conference for professionals across toy and play communities.
“Thanks to a longer development and planning cycle, PlayCon will build upon its reputation as the quintessential networking and educational event in the toy and play industries,” said Jane Ritson-Parsons, group executive of global marketing at Hasbro and chair of PlayCon’s new advisory board.
“Our goal is to create an event with a fresh, two-year format that will deliver best-in-class content and speakers that are relevant and inspiring to inventors and designers, marketing and PR professionals, entrepreneurs, and executives.”
While the dates and location for PlayCon 2018 have not yet been finalised, advisory board members are considering moving the conference to San Francisco to provide attendees with 'a variety of hotel options and “walkable” experiences that will complement the conference’s energetic atmosphere'.
“For years, our industry’s executives and thought-leaders have reaped the rewards of attending PlayCon, gaining insights that have made them sharper at their daily jobs while fostering business-building relationships,” added Marian Bossard, TIA senior vice president of global market events.
“When PlayCon returns in 2018, it will offer everyone who conceives, designs, and develops the ‘tools of play’ with exciting new opportunities for networking and learning from esteemed veterans and rising stars."