The Toy Industry Association is to present new research on the UK and Canadian toy markets at the 113th North American International Toy Fair next month.
In a talk exploring the UK’s market, pinpointed by the Association as Europe’s largest toy market with the highest spend per child, the educational session will be held as part of the TIA’s efforts to help toy makers spot export opportunities.
Experts from global consultancies Altios International and Kidz Global will present commissioned research findings on the UK and Canada’s market demographics and economic growth.
Children’s routines and play choices, brand awareness and preferences, primary retail and distribution channels, gift-giving occasions, media and more will also be discussed.
“The UK is Europe’s largest toy market and has the highest spend per child on toys and games,” said Anne McConnell, TIA’s director of market research and data strategy.
“Canada’s proximity to the US and our successful trading relationship provides opportunities worth exploring.”
The Canada session will take place on February 14th from 11am to 12pm, while the UK sessions will run from 2pm to 3pm. The sessions are free for TIA members. Cost for non-members is $179 for either or both presentations.