The TIA will hold a new two day industry event in California this year.

The Toy Fair organisers say the state is “at the forefront of legislative and regulatory activity”, and have concocted the event to help co-ordinate industry action in the state.

With more than 20 per cent of its members located in California, the event will “bring together representatives of toy companies and importers who are doing business in California for a series of small group meetings that will be scheduled with members of California’s legislature and other key decision makers and influencers”, the TIA said in a press release.

In California, the toy industry accounts for more than 32,750 jobs and has an economical impact of more than $10 billion.

Meetings and events will start in the afternoon of Tuesday, June 7th and continue through the day on Wednesday, June 8th. Additional details will be distributed to TIA members in the coming weeks.

Ed Desmond, TIA executive vice president for external affairs, said: “The goal of the ‘Toy Day’ is for TIA, its California-based members and other toy companies who do business in the state to further establish and strengthen relationships with decision makers and deliver messages on relevant policy issues impacting the toy industry.”

Joe Gregorich, TIA director of state government affairs, and Andy Hackman, TIA senior director of state government affairs, will schedule and coordinate all local activities.

Questions or requests for additional information can be directed to TIA’s Joe Gregorich.