TIA to host first California Toy Day

New event will take place at Sacramento Capital on June 7th-8th.

Author:: Lewis Tyler
Publish date:: Mar 23, 2011
Social count:: 0

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The TIA will hold a new two day industry event in California this year.

The Toy Fair organisers say the state is “at the forefront of legislative and regulatory activity”, and have concocted the event to help co-ordinate industry action in the state.

With more than 20 per cent of its members located in California, the event will “bring together representatives of toy companies and importers who are doing business in California for a series of small group meetings that will be scheduled with members of California’s legislature and other key decision makers and influencers”, the TIA said in a press release.

In California, the toy industry accounts for more than 32,750 jobs and has an economical impact of more than $10 billion.

Meetings and events will start in the afternoon of Tuesday, June 7th and continue through the day on Wednesday, June 8th. Additional details will be distributed to TIA members in the coming weeks.

Ed Desmond, TIA executive vice president for external affairs, said: “The goal of the ‘Toy Day’ is for TIA, its California-based members and other toy companies who do business in the state to further establish and strengthen relationships with decision makers and deliver messages on relevant policy issues impacting the toy industry.”

Joe Gregorich, TIA director of state government affairs, and Andy Hackman, TIA senior director of state government affairs, will schedule and coordinate all local activities.

Questions or requests for additional information can be directed to TIA’s Joe Gregorich.

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Event to be held from April 17th to 18th in Sacramento.

Tickets are now on sale for this year's event, taking place on Wednesday, June 29th.

Annual event will take place at Great Fosters Hotel, Egham on Wednesday June 26th.

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Members and stakeholders have been invited to submit entries between June 1st and 30th.

This year will see the event take place at Great Foster Hotel, Elgham, Surrey on June, 25th.

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Lego's Soren Torp Laursen also named as new Chairman.

To mark the anniversary, the TIA has taken a look back over the last 100 years, highlighting key moments in the industry from 1916 to 2016 in a timeline.

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“We are thrilled that next year we will not have the same overlap in dates with the Los Angeles previews," said Jay Foreman, chair of TIA’s Trade Show Committee.

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